Advantages of E-mail Marketing

E-mail marketing over the Internet is popular with companies for several reasons:

  • An exact return on investment can be tracked and has proven to be high when done properly.
  • E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
  • Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
  • Over half of Internet users check or send e-mail on a typical day.
  • E-mail is popular with digital marketers, rising an estimated 15% in 2009.
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