Private Label

In some industries, private branding is a common way for companies to market their products and/or services.  Private branding of a product or a service can generate sales in new markets, often without negatively impacting your current sales.

Examples:

  • Source your generic computer line with a reseller who private brands your product for resale
  • Source a professional services offering through another party under their company name
  • Provide a software package to a company who re-brands and sells the product through their own distribution channels
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